using fashion to better the planet

about

the mission

Our mission is to make Fast fashion extinct

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Donating at least 15% of our profits to our partnered wildlife conservations was the easy part of starting Awoke N Aware. Changing our shopping behaviour to have the planet in mind was tough. Something always gave: not helping wildlife, no sustainability, no ethicality, or an outfit we’d never touch with a 10-foot pole (sorry, not sorry). So, we woke up, realized there are other people out there (like you) who also want to look great AND do it the right way.

 

the fit

DESIGNED THOUGHTFULLY FOR EVERY DAY LIFE

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Lifestyle is at the core of our brand. Each piece is designed thoughtfully for everyday life. We like having versatile items in our closet, and we’re sure you do too. So we curated our collection to be classic with a twist. We sweat the details. From the luxurious feel, to the perfect fit, to the outstanding quality. Live your weirdest life, and wear our collections while doing it. Just make sure you let us know about the adventure #WearToGive

the stitch

LOOK GOOD & FEEL GOOD SUSTAINABLY & ETHICALLY

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This isn’t your typical collection. We put in a lot of effort to make sure the process of making our apparel is sustainable and ethical so you can feel good wearing it. 

We defined ‘sustainable’ as using only the cleanest processes for manufacturing our apparel, our promotional material, and our shipping practices. Today, we have an array of products using only organic cotton and recycled plastic bottles materials (rPET). As Awoke N’ Aware grows, so will our fabrics.. think bamboo, hemp, cork, etc. We plan to innovate with new sustainable fabrics, to continue to minimize our impact! Stay tuned. Learn more HERE

the stitch

LOOK GOOD & FEEL GOOD SUSTAINABLY & ETHICALLY

Read More

This isn’t your typical collection. We put in a lot of effort to make sure the process of making our apparel is sustainable and ethical so you can feel good wearing it. 

We defined ‘sustainable’ as using only the cleanest processes for manufacturing our apparel, our promotional material, and our shipping practices. Today, we have an array of products using only organic cotton and recycled plastic bottles materials (rPET). As Awoke N’ Aware grows, so will our fabrics.. think bamboo, hemp, cork, etc. We plan to innovate with new sustainable fabrics, to continue to minimize our impact! Stay tuned.

OUR TEAM

co-founder

kelly saltzman

co-founder

cory yefet

our story

 

About two years ago, Cory and I decided to start Awoke N' Aware, a brand makes our wardrobe look better and the planet feel better. After working long days at our 9 to 5s, we come home to our little condo in downtown Toronto to dedicate every ounce of free time to develop this brand. A brand, we believe, can protect vulnerable wildlife, and really make a difference for our planet. A brand that will make a positive impact on the environment and save wildlife. Together, we are creating staple pieces with a purpose.

 

Cory and I quickly went from strangers to dating, to business owners. Every day we work to grow this brand and to grow our relationship all while holding down corporate day jobs. And this is why your support, through purchases, comments, likes, and DMs means the world to us!

 

We launched Awoke N' Aware at the Green Living Show, in March 2019 and the love & support was truly overwhelming! It confirmed our belief that you do LOVE the environment, you do LOVE wildlife, and you do want to look FINE AF!

 

Cory and I are so amped about continuing the growth of our brand. We'd love to hear from you and hear what you think about the brand! Reach out 😊

 

OUR TEAM

co-founder

kelly saltzman

co-founder

cory yefet

our story

 

About two years ago, Cory and I decided to start Awoke N' Aware, a brand makes our wardrobe look better and the planet feel better. After working long days at our 9 to 5s, we come home to our little condo in downtown Toronto to dedicate every ounce of free time to develop this brand. A brand, we believe, can protect vulnerable wildlife, and really make a difference for our planet. A brand that will make a positive impact on the environment and save wildlife. Together, we are creating staple pieces with a purpose.

 

Cory and I quickly went from strangers to dating, to business owners. Every day we work to grow this brand and to grow our relationship all while holding down corporate day jobs. And this is why your support, through purchases, comments, likes, and DMs means the world to us!

 

We launched Awoke N' Aware at the Green Living Show, in March 2019 and the love & support was truly overwhelming! It confirmed our belief that you do LOVE the environment, you do LOVE wildlife, and you do want to look FINE AF!

 

Cory and I are so amped about continuing the growth of our brand. We'd love to hear from you and hear what you think about the brand! Reach out 😊

women's size guide